Category Archives: Names + Taglines

How To Market Conservation To Absentee Landowners?

Names + Taglines, Publicity, Services

We are developing a marketing/pr campaign to target absentee landowners (landowners who do not live on their land) into implementing conservation practices and/or seeking assistance for their conservation questions. We were tossing around “Have you walked your land lately”. This was to encourage them to visit their land (with assistance from their area conservationist) to make sure they know it’s current state. We need to get across the message that they need to be concerned about their land and that free assistance is available for them to help assess their land. We are also providing them with information about what conservation programs are available to help them protect and preserve it. There are two campaigns that don’t necessarily need the same message. One is for land that is primarily forest, the other for land that is crop or recreation land.

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Jay’s Answer: “Have You Walked Your Land Lately?” doesn’t reinforce your offering: free assessment and conservation. Some ideas:

  • Who’s Minding Your Land?
  • Entrust Your Land Forever
  • We Help Protect Your Land For Free
  • Have Your Land Enjoyed For Generations

Help Me Name My Baby Shop

Names + Taglines

I am currently looking to start a small business. I am struggling on a name. Its going to be a baby shop. I am going to carry baby carriers, diaper bags, clothing up to 5t, shoes, and anything that I see a need for in my area that you just cant run out and get. I am going to start small and work up from there. I was thinking of the name baby days, what do you think or do you have a better suggestion?

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Jay’s Answer: The problem with names is that it’s not enough to bring in the people. For my clients, it’s actually one of the last pieces of the marketing puzzle. The first is a targeted marketing strategy, identifying who the target market is (demographics & psychographics), what makes you unique, your competition, etc.

A name is just a name – but the meaning behind the name, the experience people get, the word-of-mouth you encourage – that’s what will create an everlasting business. Far too many people spend the wrong amount of effort on just the name to create “wow”, and never create a vibrant business.

Here are some ideas to get you thinking:

  • Raising Baby
  • Bringing Up Baby (perhaps a tie-in to the 1938 comedy?)
  • Bay Bee Essentials (If you’re located near water. Pro is it gives you a strong logo. Con is that it’s a little obscure)
  • Lil’ Essentials (Slightly obscure – people may not connect “Lil’ to mean Little”)
  • Quick! Baby Stop (or Baby Shop) (a play off of Stop & Shop Markets)
  • Amanda’s Babies
  • Little Hands and Feet
  • The Little Baby Store

How To Brand a Software Vendor?

Branding, Names + Taglines

I am working for a software vendor dealing with analytics and credit risk management in the financial services industry. At the moment we are working on a solutions tour and needs to brand that…..at the same time we need a theme ..for instance, our competitors has used “The Power of Analytics” as a theme ..we need to think of something along the same line..any ideas.

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Jay’s Answer: Think the key benefit that your clients get from using your software. “The Power Of Analytics” talks about the technology, not the benefit. For example:

  • Top Ways To Reduce Credit Risk
  • Protecting Your Bottom Line
  • Lower Risk To Your Shareholders

A Tagline For A Ministry Service?

eMarketing, Names + Taglines

I need a tagline for a website that I am developing. Need a Minister, Inc is a ministry that will perform services such as weddings, funeral officiating, marriage and spiritual counseling, speaking engagements (for churches, seminars and family retreats).

The targeted population is women of all ages, folks that are churched and unchurched and need these services.

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Jay’s Answer: Try these on for size for: Need a Minister, Inc:

  • Religion Delivered For Your Ceremony (answers the response to your business name)
  • The service that you want. (speaks to un/churched members)
  • Spirited Services For Family Ceremonies. (“family” speaks to women)
  • Bringing The Church To Your Ceremonies (focus on the benefit)
  • Religious Ceremonies For Your Spiritual Events (Spiritual will appeal to un-churched prospects)
  • Personalizing Your Next Spiritual Event (benefit is personalization)

How Can I Improve My Medical Trade Book Marketing?

Names + Taglines, Publicity

What’s a catchy tagline for a direct mail ad to pitch the sale of a medical book? We are publishing a book and we want to introduce it to the market. It is a trade book on Cardiology and the audience would be medical and healthcare professionals, including doctors and professors.

It would be a postcard, so it would be a headline followed by copy that would promote the book and inform the target audience of its arrival and possibly a blurb to let them know what to expect from the book.

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Jay’s Answer: First, create a brochure website for the book. The site would have some sample sections, testimonials, peer reviews, etc. Additionally, an opt-in page to get people who are interested in the book early to sign up (perhaps also an early order discount?). People searching for cardiology books might stumble up on your site (once you get backlinks from trusted medical/book sites).

Given your audience, you don’t want it to be “cute”. But you do need to focus on what this book has that the myriad of others doesn’t. What makes this book so good that they should buy it immediately? Also, why should they trust this new book instead of their well-used books already on their shelf?

My Fashion & Jewelry Brand Needs A Tagline

Names + Taglines

I already have my debut clothing and jewelry collection ready to show at a few tradeshows but I still have to prepare my marketing materials. I need a little help in developing a tagline. The collection features all natural, eco-friendly fibers and the jewelry features sterling silver.

My target market would be women between the ages of 23-35 and located in the U.S. No I don’t have a website up as of yet. It’s still be worked on. My price point would be $$-$$$. My brand is special because I am using organic cotton fabrics to create a contemporary clothing line that can be dressed down with a pair of jeans or leggings but can also be dressed up with a cute pair of peep toe heels.

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Jay’s Answer:

  • Live Simply Beautifully
  • Sensational. Not Sin-sational.
  • Strut Your Self Naturally.
  • Show Your Planetary Higher Consciousness
  • Let Your Beauty Shine Out

My Fashion & Jewelry Brand Needs A Tagline

Names + Taglines

I already have my debut clothing and jewelry collection ready to show at a few tradeshows but I still have to prepare my marketing materials. I need a little help in developing a tagline. The collection features all natural, eco-friendly fibers and the jewelry features sterling silver.

My target market would be women between the ages of 23-35 and located in the U.S. No I don’t have a website up as of yet. It’s still be worked on. My price point would be $$-$$$. My brand is special because I am using organic cotton fabrics to create a contemporary clothing line that can be dressed down with a pair of jeans or leggings but can also be dressed up with a cute pair of peep toe heels.

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Jay’s Answer:

  • Live Simply Beautifully
  • Sensational. Not Sin-sational.
  • Strut Your Self Naturally.
  • Show Your Planetary Higher Consciousness
  • Let Your Beauty Shine Out

My Do-It-All Computer Company Needs A Slogan

Names + Taglines

I’m form India. I am recently going to open a company which will provide computer application & multimedia training also we will do multimedia production jobs, Desktop Publishing jobs and computer hardware & networking services and solution. We named our company “TechnoWings” but I can not find any good punch line in 3-4 words , which will express our company , I’ll be very helpful for any help from you.

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Jay’s Answer: No doubt your problem arises from trying to say too much in too few words. The problem is that your services are wide-ranging, which is a problem for a targeted message.

Some ideas:

  • Computer Training And Support (note: simple)
  • We Speak Geek (note: humorous, may not be locally understood)
  • Computer Headaches? We Solve (Remedy). (note: point to the pain they feel)
  • Quick Solutions To Tech Problems (note: a reference to TechnoWings)
  • Solving Flighty Computer Problems (note: a play on TechnoWings)

A Slogan For Therapeutic Massage Business?

Names + Taglines

My business name is Mackay Therapeutic Massage and I am after a short slogan to be printed on a T-shirt so I can use it as another form of advertising. I specialise in remedial & therapeutic relaxation massages. I am after something that gets the message across, but is catchy and not corny.

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Jay’s Answer:

  • A Healing Touch
  • Send Your Body On A Quick Vacation
  • Put Your Body And Mind At Ease

Taglines Passe? Try Six-Word Memoirs.

Creative Business Ideas, Names + Taglines

Six
Photo by Prabhu

I recently listened to an interview by Larry Smith and Rachel Fershleiser (who compiled Not Quite What I Was Planning: Six-Word Memoirs by Writers Famous and Obscure) on National Public Radio. The basis of their compilations was the legend that when asked to write a six-word novel, novelist Ernest Hemingway responded: “For Sale: baby shoes, never worn.”

That got me to thinking about taglines, those seven-or-so words that we use to encapsulate a key benefit of our business. Or headlines, short pithy words that get people to keep reading. And I realized that a six-word novel might even be more juicy material to build your marketing.

A tagline (or slogan) tries to be self-contained. Easily understood. Unambiguous. Maybe clever or memorable. But the end result is often dull. Yes, it’s clear but it’s not helping to inspire dialog between you and your prospective customers.

Perhaps it’s time to create your own business’ six-word memoir to pique some targeted interest in your message.

For example, instead of an insurer with a tagline:

  • Protecting Your Family And Your Future

(which has a clear emotional hook/benefit), imagine any of the following business memoirs:

  • Unplanned Future. I forgot. Our loss.
  • Should’ve saved. Could’ve relaxed. Too late.
  • Boring insurance. Sudden catastrophe. Lucky me.

These memoirs serve a slightly different purpose than a tagline. They don’t tell your whole business. They paint a quick emotional story, which could easily be filled in by supporting copy.

How hard could six words be?