Category Archives: Names + Taglines

How Can I Get Involvement In A Hospital Taskforce?

Clubs + Associations, Names + Taglines, Services

The hospital I work for is a 200-bed hospital that needs to improve it’s quality and safety scores. In order to due this, we have put together numerous Quality and Safety initiatives to be put into action in the coming year. Some of these are: Safety, Efficiency, Effectiveness, Timeliness, Equability, and Patient-Centered. We have also made different sub-committees in order to make these initiatives happen. I am on the sub-committee titled, “Quality Communication Task Force”. The purpose of the Quality Communication Task Force is to communicate key strategic initiatives in a focused, organized manner to all levels of the organization.

The main goal of the Quality Communication Task Force is to have every single employee in the hospital provide all six initiatives (Safety, Efficiency, Effectiveness, Timeliness, Equability, and Patient-Centered) and then be rewarded with some type of celebration. So, here’s my dilemma, how do we communicate all of these initiatives to the employees? We could do a PowerPoint in different sessions to the employees, but that doesn’t seem very engaging, and that doesn’t build excitement. And that is what we are trying to do. Build excitement and get everyone motivated to change and improve the hospital. Also, in addition to needing ideas on how to identify and bring these initiatives to the employees? Any ideas on a creative name for this committee? Besides, “Quality Communication Task Force”.

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Jay’s Answer: Start by creating some ideas for how different groups in the hospital can improve. Then hold meetings where employees meet with their supervisor and provide concrete ideas that are in alignment with your general goals (and more than just ideas – collect stories of things that people have done – they “stick”). Share these “best-practice” ideas with others within the organization. Consider finding other “best-practice” lists for other hospitals in your area as well.

To build excitement – focus on WHY people in the organization should care. Is it a matter of pride? job security? salary?

Share the stories – and make them about how a group within the hospital did something significant, not just the individual. You’re trying to build a team mentality for improvement, not just superstar individuals.

As for a name: Hospital Boosters. You’re trying to help people to help themselves, not force them into a specific set of behaviors.

What Is A Good Tagline For Our Training Programs?

Names + Taglines

We are looking for a tagline for all of our human resource training programs that we have developed. (ie. Edge Program, CLP/Cookson Leadership Program, Planning academy/Harvard & Stanford, and Six Sigma.

What we came up with was-Explore or Expand or Excite…….(not to sure if this works)

Also on the training tagline should we also build on it…..and would that become a larger tagline for HR?

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Jay’s Answer: I’m assuming that the tagline is for internal use only (you’re not planning to market it to the general public) and that the purpose of the tagline is to increase internal awareness of HR training.

The tagline’s purpose is to concisely specify the benefit to the client. What’s the benefit to your training? Educational? A basis for performance/salary review? Mandated by internal QC circles? Required for management?

“Explore – Expand – Excite” doesn’t work as a tagline, because the benefit isn’t clear to the reader. For example, consider:

  • Work Smarter, Not Harder
  • Don’t Get Left Behind
  • Leadership Begins With A Single Step
  • Stay On Top Of The Latest Developments
  • Is Your Resume up-to-date?
  • Learn Industry Best Practices

As for a HR tagline, it sounds like you want HR to become an sought-after internal resource. Again, the benefit is key. For example:

  • What Do You Want To Achieve?
  • Helping You To Improve Your Skills

Focus on the key principle of creating a tagline, and you’ll be well on your way.

What’s a Good Name for a Salon?

Names + Taglines, Services

I am opening my FIRST of many (hopefully) beauty salon. we will cover hairdressing, nails, massage, pedicure etc. every thing in the one salon. we will be located in a beach side community which is very busy with tourists. there are quite a few resorts here too. we are aiming for the upmarket clientele. I’m looking for something classy, catchy and amusing.

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Jay’s Answer:

  • Seaside Spa
  • Le’ Spa
  • Beauty And The Beach

What Is a Good Name For A Restaurant Gift Certificate Website?

eMarketing, Names + Taglines

We’re a new e-commerce startup that needs feedback on a new name and tagline. We help people save money at restaurants with half-price gift certificates. Through our service, people can have a social life without breaking the bank. This concept has led us in the direction of chosing the name: BeSocial.com.

However, there are 2 variations we can use which both sound identical: BeSocial.com, or… BeeSocial.com

Naturally, Bee refers to the social, community-driven aspect of a honeybee. Using this name could lead to an interesting use of a hive, honeybomb, or bee as the brand icon. However, this may be “too cute.”

With BeSocial, there really isn’t anything that comes to mind as an “icon” that could be used for the brand. However, it does imply the action of being social with friends and family.

Also, as for taglines, which are your top 2 picks:

“Become a socialite.”
“Enrich your life.”
“Enjoy life more affordably.”
“Just spend less.”
“Live like a socialite.”
“Sweet savings.”
“Sweet deal.”

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Jay’s Answer: If both domains names are available, register them both. It’s cheap insurance to avoid future grief (don’t forget BSocial.com, if it’s available).

However, both BeSocial and BeeSocial aren’t really what your benefit is – it’s dining out cheaply. By eating out I’m not necessarily being social – I’m simply not having to shop, cook, and clean for my meal.

You can name your business anything you want. Ideally, the name should quickly give the prospect a clear idea of what you do, or you’ll have to educate them that your name really means something else. “Half-Price Dining Club” may not be as sexy a name, but people quickly grasp your business. The more you ask people to do to figure you out (read our tagline, our website, our brochure) the more likely you are to lose them as prospect.

With that said, bees aren’t intrinsically connected to restaurants, so you’d have to spend a little time creating the proper connection in people’s minds. However, it’s cute and can work for you.

Taglines should definitely incorporate the benefit. Therefore, “Just spend less” and “Enjoy life more affordably” are closer. Perhaps, “Dine For Less. Enjoy Life More”?

What Is A Good Tagline For Selling Used Construction Equipment?

Names + Taglines

My company sells construction equipment. We just started a division that buys/sells used equipment. I am trying to come up with a slogan to attach to our used equipment operation. We sell the large construction equipment used for road building, excavation..etc. Everything you see branded CATERPILLAR we make, but a competing brand.

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Jay’s Answer: The trick is that you don’t want to cannibalize existing new sales. Therefore, you’ll want to use the tagline to attract those that don’t have the budget for new:

  • Used Is Cheaper Than Renting
  • Inexpensively Increase Your Inventory
  • When New Isn’t Necessary

What Is A Good Name For A Kids’ Sewing Class?

Names + Taglines

Need help coming up with a name for sewing classes to kids (ages 8-15)… in addition, a tag line that goes with the name would be great… am trying to steer away from using the word sew…

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Jay’s Answer: (Even though you’re trying to steer away from the work sew, realize that’s what you’re selling – sewing classes. Getting the word sew or sewing in the name will make it easier for people to remember what it is you do)

  • Sew Little
  • Sew Cute
  • Sewing Fun

Taglines:

  • Small Hands, Big Results
  • A Lifetime of Sewing Begins In Childhood
  • Wear Your Own Creations

What Is A Good Name For A Philippine Travel Agency?

Names + Taglines

I am a student conducting a feasibility study on travel agencies our last requirement for graduation. A travel agency that will focus on inter-island tour packages here on Philippines. I want to ask for any possible name for a travel agency and the reason for picking the name.

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Jay’s Answer: There are two major ways people create business names: artificially or specifically. Artificial names don’t mean anything until the business does ongoing marketing to educate you (think: Pepsi, Nike, Google, etc.). Specific names are based on the industry, the owners, and/or the benefit of the business.

So, the travel agency could be named:

  • Flotilla (artificial)
  • Edalyn’s Travel Agency (owner name)
  • Concierge Philippine Travel Agency (industry)
  • Philippine Island Tours (benefits)

What Is A Good Slogan For My Virtual Staffing Company?

Names + Taglines

VirtualStaff is a practical Solution to all of your business needs. We specialize in helping business focus on business by providing relief from day to day tasks that can be easily offloaded to an assistant. We are an independent contractor providing virtual assistance in a professional demeanor. VirtualStaff is here to partner with your business giving you more time to focus on what you do best.

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Jay’s Answer:

  • 24/7 Administrative Assistance
  • Grow Your Business – Not Your Staffing
  • Helping Hands For Your Business
  • Project-Based Business Expertise

10 Rules For Great Taglines

Creative Business Ideas, Names + Taglines, Starting Out,

TaglinesA tagline or a slogan is a phrase (for example, “Just Do It™”) intended to get “stuck” in prospects’ heads. The tagline should be short and memorable, like a great piece of haiku.

The following are my rules for creating great taglines:

  1. Don’t be “cute”. Cute often is seen as “cheesy”.
  2. Do focus on the benefit to the customer.
  3. Don’t repeat any of the words in your company’s name.
  4. Do spend time with a thesaurus.
  5. Don’t use more than 7 words (human short term memory limit).
  6. Do use short words.
  7. Don’t use well-worn phrases.
  8. Do use an emotion word to invoke the benefit (pain, pleasure, safety, etc.)
  9. Don’t think a tagline replaces good marketing strategy.
  10. Do ask your existing best clients what they think of your tagline.

The best way to get something to “stick” is to capture your potential customer’s problem and pain and show the solution. Don’t write a tagline from the perspective of how great you are – no one really cares.

Let’s say I’m looking to hire the best Realtor that I can find to sell my house. I’m looking for someone who: has a proven track record, is a great listener, is a great negotiator, and can get me a great deal. Period.

I filter every Realtor that I meet against my list. Which of the following Realtor taglines would be most likely to appeal to me?

  • Your Realtor With Heart
  • Finding Your Dream Home
  • Your Realtor For Life
  • I Know Your Neighborhood
  • The Hardest Working Realtor You’ll Ever Meet
  • Selling Homes Is All I Do

What Is A Good Tagline For A Graphic Designer?

Names + Taglines

I am a graphic designer. I am trying to come up with a slogan – how does this sound "We design for you with passion!" or "We design with passion for you!". I am your typical creative type, very passionate about my work and customer service!

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Jay’s Answer: People don’t want passion, they want results. They want to know that you’re easy to work with, produce great results quickly (and on budget), and intuitively can convey their minds’ eye idea into something tangible. As you know, people don’t know what they need until they see it.

Your tagline ideas suffer from two problems: 1) the mention of "passion" and 2) repeating the word "design" (which is already in your business name). Taglines should focus on the benefit of your services.

Therefore, consider some of these taglines:

  • Your Ideas + My Designs = Great Results
  • Get More Customers With Better Graphics
  • Enhancing Your Business Image
  • I Listen. I Create. You Look Good.
  • I Make Your Business Look Good
  • When Clip-Art Just Won’t Do