All posts by Jay

Who’s Taking Care Of You?

Support Network

Photo by David M. Goehring

Running your own business is hard work. Much of it is invisible and often thankless. When things are running smoothly, life is good. But then a day comes along that hits you hard emotionally. A customer’s anger can’t be placated. Your employees are second-guessing your direction. How do you cope with these down days?

It starts with a strong support network, that you’ve invested in when life is good. You have a great team of mentors and colleagues who are good at listening to your rants and whose advice you trust. You’ve done the same for them on a regular basis, so you almost automatically call someone, email someone, or convene a “help session”. Afterwards, you still have the same issues, but your attitude about the problem has shifted. You no longer feel like a victim. You have options. You have “aha” moments in your own emotional growth.

But what if you don’t have a support network now?

  1. Don’t take the “bad day” personally. Do what you can to rewrite the incident in your mind to be about some business problem or a hidden emotional issue.
  2. Give yourself permission to think about something else for awhile. Seldom do things get better by dwelling on them.
  3. Learn from the event. Could you have communicated something clearer, earlier, or supported by fact? Would an apology soothe hurt feelings? Would you take the same actions again, knowing what you know now?

It’s vital for your well-being to find ways to get emotional support for your business. It’s not something many people talk about – but for you long-term success – make it a priority today.

3 Steps For Boosting Your Business Luck

Finding Luck In Business

Photo by Artotem

We’re all eager to hear about the business that landed the big client, the CEO who just wound up on the cover of the newspaper, the startup that attracted lots of venture capital funding, or the video that’s attracted over 1,000,000 views in the last week. It’s seductive. It’s humbling. And it causes a lot of soul-searching (“What do they have that we don’t?”). Why do some businesses have all the luck?

Step 1: Get Ready For Luck. Even if the most amazing opportunity fell into you lap today, odds are, you’re not ready for it. For example, are all your marketing materials up-to-date? Have you been studying all the new innovations in your field? Have you been studying innovations in other non-related fields? Are you confident in your presentation and knowledge? If not, do your homework now. You never know when you’ll need to shine.

Step 2: Listen for Luck. Opportunities present themselves all the time – a casual conversation, a Facebook discussion, or even while watching a TV show. If you think you have something interesting to add, do so generously. Don’t try to show how smart you are. Do try to help someone else look smarter. Also, insert yourself in new environments that “stretch” your confidence. If you do the same things with the same people in the same ways, you’ll get the same results. Do something new or do something with new groups of people.

Step 3: Jump on Luck. Since luck is only seen in hindsight (“If I only knew then…”), don’t think of the immediate benefit to acting on something. A relationship may take time to blossom. A suggestion may take time to implement. Your luck may come not from the person you’re helping – it may be from someone overhearing what you’re saying or witnessing your passion. In public, you never know who’s paying attention to you.

The truth is that it often takes years of practice to become an “overnight sensation”. To boost your luck – practice, listen, and jump on opportunity.

Finding And Appealing To Overlap In Sub-groups

I am trying to promote a standup comedy contest and get people to sign up as contestants. This one is directed towards people working in publicity, PR and marketing. While I have had an easy time getting people for past contests (which were for comedians in general), this one’s more difficult because I need to find comedians who work in marketing – two different groups with virtually no overlap. Oh – and also in/around a particular city. How would I go about finding this overlap?

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Jay’s Answer: A two-pronged approach: contact local comedy clubs (especially those that have open mic night) and local Chambers of Commerce. What you ultimately want are funny marketing people that can help fill a house (and let them help you market the event!).

Creative Tradeshow Ideas

We are an IT consulting company, specializing in ERP Solutions, particularly Microsoft Dynamics AX. We are attending a user group tradeshow in a couple of months and we are looking for ideas to drive traffic to our booth. We are interested in high value traffic, not the drop your business card for a chance to win kind of traffic.

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Jay’s Answer: I would think that you don’t simply want traffic – you want qualified leads visiting your booth. So, why should someone want to talk to you? What will make it worth their time to interact with you face-to-face (instead of looking at your website)? How are you dramatically better than your competition?

A game should reflect your marketing positioning, and not simply be a game for game’s sake. Otherwise, people will come for the game and not remember anything about your company.

Business With Passion: Sand & Sky

Trailer:

Episode theme: People who make a living doing things that seem like child’s play.

Kirk Rademader has been sculpting sand for over 12 years, 8 of those professionally. He has worked on several very large sand projects overseas and has recently returned from extended projects in Turkey and Portugal. He has won many sand sculpting championship titles, and appeared on Travel Channel’s Sand Blasters: The Extreme Sand Sculpting Championship.

Website: www.sandguy.com
Phone: (510) 459-9469
Email: Kirk@sandguy.com

John Collins has been folding paper and making paper airplanes for over 40 years. He’s gone around the world teaching the science and joy of paper airplane making. In addition to publishing two paper airplane books (Gliding Flight and Fantastic Flight) and an iPhone App, on February 26, 2012 his airplane design broke the Guinness Book of World Records for airplane distance (226′ 10″).

Website: www.ThePaperAirplaneGuy.com
Email: via Contact Form

Want to see other Business With Passion episodes?

Business With Passion TV Show Logo

Public Transportation Center Grand Opening Ideas

A new bus bay at our Public Transportation Center has just been built and we’d like to have a grand opening event to showcase the many attributes before the first bus drives through. Although our Transit Center and original bay was built only 5 years ago (although built to look like a historic landmark to match other Down Town buildings), our service has grown with leaps and bounds- so this new transit bay is a much needed addition for all of the fixed route buses, trolley’s, shuttles, Greyhound buses, etc. that come through our Transit Center on a daily/hourly basis. In addition to the space, we have taken this opportunity to add real-time bus stops in this new bay that show where each bus is on each route- and when that bus will reach the Transit Center (based on new GPS technology installed on each bus). We’ve also installed another jumbo-tron showing each route and the estimated time each bus will arrive (like at the airport) inside the transit center building- all of which are powered by solar panels.
We live in a small community- and our Public Transportation (although recently given a facelift) still holds a negative stigma (only low-income people ride the bus). We feel like this grand opening event, like any thing else we do, has the opportunity to shed a positive light on public transit and what it offers to our community. Any thoughts on a grand opening idea?

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Jay’s Answer: How about a series of party buses rolling through? For example, a jazz band arrives on the first bus, then play, then leave. 30 minutes later, a magician arrives, etc. The message: “The easy way to find fun on the bus”.

Tanning Prospects

So I recently got a second job as a marketing consultant for a tanning salon. Now, my main job is a Leasing Agent, so I’m familiar with marketing, advertising etc. But I need a jump start with this one. Of course I’ve started on facebook, but I need more free advertising! Another thing, this particular salon has 12 other locations around the surrounding area. I need to make sure MY location gain the business and not focus on the others.

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Jay’s Answer: Start by looking at your existing clients. Why do they come to your location (and not your competition’s)? Can you make them tanning ambassadors for you – give them free gift cards to give to your friends for your location?

Summer Promotion Slogan

We are photo studio and print company. We are currently looking at a summer promotion to members of a community by giving a free photoshoot and and free print. What interesting tagline can we place on our ads?

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Jay’s Answer:

(Aside: What’s the “catch”? If you’re giving away the photoshoot and a print, how do you plan to make money? Selling other prints? Creating word-of-mouth? Or are you simply building your portfolio?)

It sounds like you’re really looking for a headline for an ad, rather than a tagline for your business. A couple of suggestions:

  • Visit Our Studio For Your FREE Photo Session
  • Smile For Your FREE Photo Session

 

Creating A Marketing Manual

I am working as a marketing developer in a telecommunication company selling in the Middle-East (mainly handsets, data cards etc). I must make a marketing manual for my company. I have no idea on what to include or how to do it and organize it.

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Jay’s Answer: Before you embark in writing a document, find out exactly who will use the document in the company (and why). Then talk to these people – what information do they need to solve their problems. That will ensure the document is useful. Then talk to the people who asked you to write the manual – what are their expectations? How will they judge the manual? Knowing this will ensure the format of material is to expectation. Then your homework is filling in the middle – and that’s done through (online) research.

Need Name For Vintage Design Company

I am starting a vintage design company. I deal mainly with buttons and old jewelry, making them into new jewelry and accessories. I will also have some furniture, that is why I want something that incorporates all of it, not just focusing on the jewelry aspect. I have thought of a few but haven’t really been sold on anything (Relic Designs Love Vintage, or Circa Chic). I would appreciate any help, thoughts or ideas!

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Jay’s Answer:

  • Vintage Redux
    Vintage Re-Designed