We are launching an online takeaway ordering service, providing digital menus for takeaways and delivery restaurants whilst providing a fast,efficient and fun service to hungry people. The name we are tinkering with at the moment is “EatNow”. We are looking for a tag line that goes along with it. We would like the tag line to be food related, young and fun,simple, something that will invoke enthusiasm,loyalty and energy to our customers. Any help is highly appreciated!!

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Jay’s Answer: 

• Hungry? One Stop Takeaway Shopping!
• The Hungrier You Are, The More You Save!

We are an education company that provides a certification program for insurance agents that sell LTC insurance. Once they become certified in their state to sell LTC insurance we want the “next step” to be for the them to become a member of the LTC Inner Circle (our membership site).
The benefits of the membership site:
-Sales and Marketing Training
-Webinar Series
-Late breaking industry news
-Quote & Underwriting engines to show their client
-Access to “Ask the Expert”
-Access to a community of other insurance producers to ask questions.
Basically everything they need to sell LTC insurance after they have become certified.

We want them to feel like they are a VIP when they join, that they get the “inside scoop” on the industry. They have help, coaches, guidance every step of the way. Right now we have a logo that is the shape of a circle with people in it- and it says “Members Only.” Our company that is offering this is called LTC Connection and our company slogan is “We help producers sell LTC Insurance”. The LTC Inner Circle is a way that we continue to “connect” with producers and “Connect” the with tools and resources for selling LTC Insurance.

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Jay’s Answer:

• Become a Leading Salesperson
• The Smart Way To Stay Ahead
• Learn What Works From Our Experts

Dear J, Greetings!

Focus Points:

• Its a take away coffee shop.
• Other Deliverables: Sandwich, burger, fresh juices, coffee (hot/cold)
• Target Customers: Travelling people, night workers, students, MNC
• employees, busy life stle consumers
• Locations: Airports, Train stations, Tube & University campus & busy streets

USP: Open 24/7, free door delivery in 30 minutes, only Cafe in India offering the above 2.

Need a easily pronounceable, unique name & tagline since we focus on middle class & the above middle class people here in India

Note: Middle class is the bottom of the pyramid in India and there’s huge opportunity on this business.

Considering the above facts, would you please suggest some names and taglines for our Cafe. Few in Mind:
Cafe King: The King’s @ your service!  
Ground Floor: wheres my coffee.

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Jay’s Answer:

• 24/7 Coffee
• Anytime Coffee (Shop)
• Anytime Café
• C’est Café (this is a play on words/language – Rhymes in English, and means “Coffee is…” in French)

What would be a good catchy name for a new web site selling wine accessories, fridges, glasses, stoppers, aerators etc?

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Jay’s Answer: Both VinoLoversCentral.com and VinoLoversParadise.com are currently available domains.

Hi! I’m opening an online boutique for families. I will offer child clothing, tutus, shoes, frilly things; as well as photo jewelry & photo handbags/wallets for parents. Looking for a catchy tagline. The name is “Olive’s Lane” (named after my twins Olivia – “Olive” & Alhena – “Lane”); logo has an olive branch in oval shape with the name inside & twin girl silhouettes at the top. Any ideas?! I’m thinking something cute, posh & catchy. Maybe something that plays with the ‘lane’ part of the name & maybe linking it to a path or road ?!

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Jay’s Answer: Since Olive’s Lane doesn’t give a clue what you sell, then a tagline could help make it more obvious (rather than something “catchy” that would further make it obscure). For example: A Cute Family Boutique.

I would like to have a name for a business that makes both hair bows and other random crafty projects. I don’t want to limit myself just to bows but want people to know they are important. I do graphic design as well, but am at a loss on this one.

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Jay’s Answer: Your business name should focus on what you’re selling, rather than making people feel important. “Random Crafties” could work as a name, but it would be much better to get clear on who you’re targeting, why they’d buy from you, and what need you’re trying to fulfill.

I need a tag/punch line for our organisation in HR and Recruitment  / consulting business? Would appreciate if you could help with a few suggestions.

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Jay’s Answer:  The mistake most people make thinking about tagline is that you can create a “catchy phrase” and suddenly people will remember your business name, and want to hire your services. Unfortunately, it doesn’t work like that.

Instead, a tagline is a carefully considered phrase that connects your business name with your target audience by highlighting a key benefit that you offer. That means that to create a great tagline requires a deeper understanding of many issues (your company name, your location, who specifically your target client is, where they are located, what you offer, why they’d hire your services, what you specialize in, what makes you better/different from your competition, when they’d hire you, etc.). Without a deeper understanding of these issues, you’ll get a generic phrase, which could be used for any company similar to yours’, but not yield the results you’re looking for.

Currently it appears that your company’s existing tagline is “Bringing Critical Pieces Together … People!” If so, why would you want to change it? How do you think a new tagline would help your business or change your perception? What do your prospective clients think about this tagline, and what message do you wish they understood instead?

My company is called “Glamour Painting” and we’ve been in the painting business for about 10 years and successfully completed many residential, commercial and industrial projects. To take my company to the next level, I’ve been trying to find a slogan to use for my advertising campaigns but couldn’t find something that represents the name “glamour” as well as what we do. Any suggestions?

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Jay’s Answer:

• You’ll Love How It Looks
• Professional Results That Get Noticed

 I make altered art jewelry mostly necklace pendants using recycled game pieces.  I would like a catchy name but coming up short.

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Jay’s Answer: The 3 names that come to mind off-the-top are:

• Jewelry Is The Name Of the Game
• The Game Of Jewelry
• The Jewelry Game