Hi! I’m starting a Training/Staff Development business focusing on health care workers but not restricted to it. My last name is Anchor so I’m naming it “Anchor Training and Development”. I need a tagline though! I was thinking of something like “Superior professional development services”, or “For all your staff training and development needs”. Any suggestions? Thank you!

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Jay’s Answer:  A great tagline needs to convey what makes you special to your target audience. Your “Superior professional development services” doesn’t tell me what makes your business unique in the eyes of prospective clients. For example, any of your competitors is likely to be able to say the same exact thing.

Searching for a perfect tagline that targets the high-end customers that appreciate fine art. My artwork is rich in detail and craftsmanship, inspired by the Slavic manuscript illuminations, ancient spiritual symbolism such as the Tree of Life. the Light of the Spirit.
For examples, visit the gallery in my website: www.sacredilluminations.webs.com

I use gold leaf, gold and metallic paints, and jewels in my originals. The prints are also custom made on gold metallic paper with jewels. Until now, having trouble reaching the religious and spiritual seekers. Now, trying to create another market that includes more affluent clients with discerning taste of unique, ancient, spiritual art and craftsmanship.

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Jay’s Answer:  It sounds like you’re guessing who will like/buy your artwork. Who specifically has purchased your art, and who specifically has expressed an interest in it? Why? What did/do they like? Why would they want to hang it in their workplace or home? Why would they want to show it to their friends? Why is it meaningful to them?

While you’re thinking about the paper, the paint, the colors, etc. – your prospective customers are thinking about what your image invokes in them. It may be something spiritual, it may be something vastly different.

Also, if you’re targeting high-end clientele, you’ll need to overhaul your website, since high-end clients would want a higher-end website than what you have today. Much higher quality images, presented more appealingly, with better wording would be a good start.

 Ok, I have interest/experience in SEVERAL areas of graphic design. I want to start a small online business that will cater to all of these areas:

• Invitation, flyer’s, brochures, business cards etc.
• Personalized graphic gifts (shirts, mugs, blankets, etc.)
• Photo touch-ups (removing blemishes, smooth skin, background replacement, etc.)
• Photo Repair (old, torn, worn, faded, ripped etc.)
• Photo manipulation

These are just the basics of the things I want to do with a single business. But I am having a difficult time coming up with ideas that I like, and if I like them, they are already taken in some form. I want something that sets me apart from the rest.

I have brainstormed some words that I like which are: design, refined, graphic, customize, personal, personalize, custom, graphic, unique, and refine. But the ones I really liked (Refined Design, Artistically Yours, Personal Touch) are all already being used by other businesses, in one form or another. (I don’t want to be confused with the company who offers massage, or another company offering similar services to me.)

I had considered using my name, (Angela Green) but I honestly HATE being called Angela, I prefer Angie, and it just seems too simple. And my last name, being Green, I do not want to be confused with the new “go green” slogan, or that I only design with the color green.

I had considered using my daughters middle name somehow, which is from an old video game (Celes) because it is very unique. So that is another option I am considering.

Any help would be greatly appreciated!!!

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Jay’s Answer:  Why not simply “Celes Graphic Design”? There’s no reason to focus on what specific things you offer in your name – just target those that are likely to need your services. Also, while a name matters to some extent, it’s ultimately about how your clients feel about your services. If all your marketing is professionally done, and you exceed your clients expectations, they won’t care if you operate from a spare bedroom or have a large office suite.

Hi- I am concerned about the high temps and how the elderly and sick will survive. I want to rally some resources and get 100 homes with A/Cs this summer. Its all for non profit, volunteer effort. If successful in future years I would ask for a salary to manage. I doubt if there will ever be any extra money so probably will never see a salary. I’m a christian so I’ll get my pay in other ways. Thank you for any help in getting this off the ground quickly. I plan to solicit electric companies, A/C stores, repair guys, installers, etc..

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Jay’s Answer:

• Cool Seniors
• Cool Senior Citizens
• Seniors Beating The Heat

I am starting a company that would currently focus on exhibitions and expos and eventually graduate to corporate events over a period of time.

I wanted an ‘out of the box’ name for the same (snooze box/brain marrow/Dune drops etc – weren’t very much appreciated by industry people and friends) and was hoping that the tagline could define the concept and wondering if you could direct my efforts in the right direction.

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Jay’s Answer: Congratulations on your new business endeavor.

I generally don’t advise startups to pick a “highly creative” name for their business, because the name by itself doesn’t mean anything. That means it’s a lost opportunity for people to quickly understand what you’re offering and for who. Also, “highly creative” names require a big budget to educate people – something that most startups aren’t blessed with.

The #1 mistake I see people making in creating a business name is that they’re creating something that THEY like, rather than a name that appeals to their target audience. People are bombarded with marketing messages all day, and many people assume a quirky name will help the name either “stick” or invoke some “curiosity”.  The fact is that if people don’t quickly “get” the name, they’re more than likely to move to the next marketing message and forget about you.

I need a catchy name and tag line for a new interior decorating/refinished and re-purposed furniture store. We will also be  offering home services, such as cabinet and furniture refinishing, window treatments, staging, etc. Our location is in an old building on our historic main street. Any ideas?

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Jay’s Answer: A name & tagline’s first goal is to make it obvious what you sell and to who. Otherwise, you’ll be spending a lot of time & money trying to educate people what your “clever” name really means. For example, Apple is a great business name, but only because they have spent hundreds of millions of dollars defining their niche.

While you could build a name based on your location in an old building, if you ever want/need to move from that location, then your name may no longer apply.

The services you offer are likely not to be included in your name/tagline – since they may change over time, and really don’t help to distinguish your services/products from others in your region.

Our company is going to be starting a employee wellness program soon and we need to come up with a tagline for the program. The program will be for employees only. It will be a basic program offering incentives for health goals met by employees. We are starting off small and expanding later depending on how well it is received. Our company’s name is Community Bridges, Inc. We provide mental health and substance abuse counseling for the public. We are just looking for a name for the program itself. The name of the company does not have to be included in the program name but it would be interesting to have some sort of tie in.

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Jay’s Answer: How about simply, “Bridge To Health”?

Tanzania Business School, the leading school in Tanzania is urgently looking to lunch a national wide Business Newsletter. The newsletter is targeted to entrepreneurs, managers (all levels), and graduate students. It will also feature the jobs for that month and business study opportunities. We are looking for catching name and slogan. We would like to have the best name and slogan. I highly ask your help. As you did to get the name Tanzania Business School, I look forward to receive the best name for this newsletter.

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Jay’s Answer:

• Tanzania Business Insider
• From School To Business

I am about to launch an retail shop and need to find a clever name how much shoppers can impress by shopping with us. We’re looking for something that captures the customers specially children, because it is worthy purchase the kids dress with us!!!!!!!!

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Jay’s Answer: Unfortunately, no matter how clever your name, it won’t impress potential customers to suddenly decide to purchase from you. What will matter is knowing who specifically is likely to purchase from you (given the competition – including online) and understanding why they would trust you. Once you have these key pieces of information, then you begin to figure out the right name – otherwise I’ll be guessing blind and not understanding what you’re looking for.

I have started a yoga booking agency. We work with yoga teachers to place them with retreat locations around the world. The agency also provides marketing services. We are a group of young professionals that like having fun but love the challenge and spirituality of yoga. We would like our name to reflect that.

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Jay’s Answer: Who pays for your services? Your name should reflect what you do for that audience. “Fun/challenge” may not be appropriate to convey if your audience is a retreat location.

Some names to play with:

• To Yoga With Love
• Yoga Worldwide Placement
• Worldwide Yoga (Retreat) Staffing