I am the librarian in a small community in rural Missouri. I am looking to begin a monthly or perhaps quarterly newsletter. I am looking for some input on what the newsletter could be called.
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Book Smart
Library for All
Give me Library
Public Knowledge
Books and Bytes
At Your Fingertip
I’m looking for some ideas for my denim line. The line designs jeans for women with large hips and a small waist. The jeans and pants have a unique sizing to provide an absolute fit for the contoured body.
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Hip Huggers
Lover’s Hand
Hip Fit
My CEO is pushing for a clear value proposition and I am working hard to help him understand that solution-focused value statements have to be unique for each customer. What solves Customer A’s problems won’t necessarily solve Customer B’s. There is no one value statement. That’s fine, but then what do we do in our advertising which is by its nature “mass communication”? What do we communicate?
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Instead of solution-based, make the statements benefits-based, targeted for your audience. You won’t solve client A’s problems the same as client B’s, but the reason that client A and client B both chose you is because you understand their “pain”. Identify you audience’s problem and position yourself as having their solutions.
Use case studies to reinforce that you are to be trusted as well as helping them understand how you work in specifics.
I have had my travel business for over 6 years now, but I never could come up with a great tagline. I would love to get your opinions. My company name is Darlington Travel Center. I specialize in cruises, accessible travel and destination weddings and honeymoons. My agency is full-service.
I am trying to design a great yellow page ad, too. I have never done that before. Any suggestions as to what I should include in the ad? The one I have had since the beginning is a basic 5 line ad. Now I am going to probably upgrade to a Quarter Column Ad.
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Your ad should highlight your specialties (cruises, etc.) – what makes you unique in your area. Don’t forget a website reference in your ad.
My client is a successful executive resume writer and coach dealing predominantly with the $100k+ marketplace. Has built a solid reputation producing effective resumes, cover letters, interview training and general career coaching. Looking to re-launch a monthly ezine aimed at main target audience – the $100k executive, but also likely to be read by recruiters and others who deal with the target audience. Business is global with a North American focus. Highly experienced, well connected, well thought of. Want to come up with a title for the monthly ezine that portrays their business. Their attributes include: ethical, collaborative, high personal attention, connected, and knowledgeable.
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Here are some suggestions:
Please help me name a quiz Contest and also a tagline for the same. This quiz contest comprises of four rounds: business, literature, sports and current affairs and finally a rapid fire round. It is a quiz contest that would be conducted at my high-tech company where around 100 participants are expected. The name of the quiz contest should be one word like “Quest”.
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How about:
Taglines:
My client has been building his brand in B2B for over 5 years. The name is pretty generic and in no way implies what the company itself offers.
Recently an idea cropped up to refresh its logo. It does in fact needs some redesign as being too off-handedly and amateurishly designed does not reflect the changes the company is going through. The changes include new sophisticated technology being implemented, better customer service and effective sales force.
Now a new idea was conceived; not only to change the logo design, but the brand name proper. Why? In order to make the brand name depict what the company does.
What should they do?
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Before you change the logo and/or brand to reflect what the company is doing now, I would suggest that your client step back to see where the company is going strategically. If they want to change their logo/brand, make sure it will serve them today…and into the foreseeable future.
If there are changes, do them gradually to avoid confusion in the minds of the existing consumers. When the changes begin, it’s a natural time to explain why they are changing, mentions about products or services the existing customers may not know about, and a sneak peak about what’s coming.
You may also have your client have their customers vote for the new name/logo, depending on the relationship they have with their customers. It will create a sense of customer ownership, and will give a preview that a change may be coming.
I am launching a retail, after market ski boot liner into the ski rental market (called “Zip Fit”). The biggest problem with renting equipment is fitting boots. This boot liner is a custom fit, that will be better than most anyone’s own ski boot. So we have a new paradigm in the ski rental market. I am looking for a tag line for this product. The boot liners key features and benefits are warmth, comfort, performance and custom fit.
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Give Your Old Liners The Boot
Ski Easier and More Comfortably
Your Ski Boots Are Worth Zip
Your Ski Vacation Is Worth Zip
We are a two years young company focused on exploring RFID technology to offer complete solution for segments like health care, retail & jewelry, manufacturing, enterprise assets and library/document tracking. Our value proposition has been that we research, design, develop and manufacture most of our RFID hardware products like multi-port readers, gate scanners, kiosks, active tags, etc. We are looking for a punch line like “Business Intelligence Message” – it could be single or two lines which would convey the right message to our target customers.
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We find needles in haystacks.
Increasing Your Business Accuracy
It’s 9 p.m. – Do you know exactly where your product is?
It’s all in the details.
I have a heavy machinery business and I desperately need a slogan…here is what we do…road work, land clearing, site work, hauling, ponds, shredding. Our clients are commercial property owners, ranchers, and small property owners. Any ideas would be very much appreciated.
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We love playing with big toys.
Kids love us. You will too.
When a shovel simply won’t do.