Tag Archives: classes

How Can I Attract People To Art Classes?

I am working on a proposal for a not-for-profit community based arts education and exhibition center. I’m looking for some creative ways to reach the target audience, which is 50 years of age or greater, economically comfortable, sophisticated, with an interest in, but not necessarily experience in the creation of art and live in identified geographic areas. Has anyone worked with this segment of the population as it pertains to marketing art classes, and if so, what did you find worked best in reaching them? The center is looking to grow student enrollment by 15 percent per year.


If you’re looking for new students, figure out WHY your target would want to create art: improve their business? family? creative outlet? new career? therapy? community? Each of these goals have different messages and would appeal to a different subset of your target.

Here are some general ideas:

  • student art shows in public places (community center, city hall, etc.)
  • take class into public place (town square) and let people walking by participate
  • involve your non-profit with your local chamber of commerce
  • co-market with other art non-profits in your area (opera, chamber music, art shows, etc.)
  • showcase your student’s works in a raffle

How Can I Fill My Next Seminar?

I have heard so much about the power of seminars to help sell. However I have had mixed results. Is there a company out there that can help me get people to my next seminar?


Having the complete attention of people at a seminar is a powerful thing. Often more money is made selling “back of the room” than is made by selling the tickets themselves. That’s why seminars are often priced inexpensively.

The key to getting people to attend your seminar is clearly identifying WHO you’re trying to attract and WHAT problem they have that your seminar addresses. Targeting the right people with the right message is the key.

A marketing company would (hopefully) help you to identify the WHO and WHAT, and then use (existing) lists to contact people who’ve already expressed an interest in this material.

However, it’s something you can also do it yourself. Start small. Get testimonials. Get feedback and continue to improve your seminar’s value.

How Can I Market Sensuality Products?

I have recently signed up to do home parties for a new business called Sensuality. It is similar to Fantasia (same concept) with different products. We do same sex parties, couples parties….anything! Fantasia is so well known that it has been very hard to get our name out there. The person who created the business is doing well with her website and also writes a sex ed column for the local paper. But how can I market myself?? I also have a background in the sexual health field…this is something unique that Fantasia doesn’t have…All my friends have already had parties so…word of mouth hasn’t started to work yet. What can I do in the meantime?


If your products are simply different (you didn’t say, “better”, “higher quality”, “USA Made”, “Hypoallergenic”, “guaranteed”, etc.) then you need to focus on your differentiator: your background in sexual health.

Your approach can be: “Instead of simply buying gimmicks, let me teach you a fun and better way to achieve long-lasting intimacy using our products.” The key is teach / intimacy. Your insight is what will draw people in. The products you sell will be the revenue stream.

Offer paid classes in your area. For the price of the class, attendees get a full-priced credit from your catalog (i.e., if your class costs $25, give them $25 towards the purchase of your products). You’re creating additional value, rather than simply having a free class (which is perceived as a non-value).

Your intimacy classes (for women/men/couples) could be offered through your local Yoga studio, Gym, Personal Trainer, Beauty Salon, Nail Care Studio, etc. Basically, places where people who care about their appearance go. If there’s a romantic restaurant in your area, consider co-marketing with them (use their back room during a slow day). Your local hotel/motel that has conference facilities would be a good bet (once you have advance sign ups, to avoid paying a lot out of pocket).

As you do your presentations, start recording them. They can naturally become a revenue stream in their own right.

If you can’t give up $, then co-market:

If you do your presentation in a music store, and hand-pick music selections to go with your products.

…in a wine shop, choose wines based on personalities, positions, etc.

…in a video store, choose movies that are couple-friendly.

…in a gelato store, choose sensuous flavors.

You get the idea.