My husband and I currently run a business each. He is a leatherworker and makes and repairs leather goods as well as horse tack (his current business name is ‘Belt-up leather’). I am a mobile saddle fitter (horses) and sell and fit (as well as repair) used/secondhand saddles (my current business name is ‘Saddle Sense’).

We now have the opportunity to take over a shop so we can have a base to sell our goods (used saddles and handmade leather goods, for example, dog collars, belts, horse tack etc) and provide on-site repair to saddles and other leather goods/horse tack. We are incredibly short of tack shops/saddlerys in this are so I thought we could also sell secondhand horse tack and rider wear in the shop.

The thing is now, I think we need a name specifically for the shop but that will encompass the other two businesses as well. It doesn’t have to make use of our current business names as they can still be separate businesses within the shop (if that makes sense) but the name of the shop really needs to be relevant to all that we do. The businesses are all related but I am really not very creative when it comes to this sort of thing and i can’t seem to find anything that encompasses them all. I was thinking maybe _________Saddlery, but I am extremely open to all ideas! I can’t think of a short-ish tagline either! Not sure if it’s relevant but we are in the UK.  Any help would be greatly appreciated.

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Jay’s Answer:

• Saddle Up (To Leather)
• Leather N’ Tack

We want to branch out and include upholstery services for our clients. My partner is looking for a Cute & Catchy” name for her part of the business; Upholstery. She thinks upholstery by blank, is so over done. She wants it to be unique yet marketable. Any ideas??

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Jay’s Answer:  “Cute & Catchy” is only a good plan if your target audience is in love with “cute & catchy” names. Most aren’t. Imagine that someone needs their furniture repaired, or their sofa re-upholstered. Is the name going to suddenly get the business? Unlikely. But it’s the dream for many business owners that the “catchy” name will be enough to attract customers.

Pick a name that clearly states what you uniquely offer. If your services aren’t unique, and you can’t specialize in a specific niche, then consider building on your existing name (if you’re already successful) – such as “The Furniture Hospital”.

“Upholstery by ______” isn’t a good choice either, unless the name in the blank is recognized. Otherwise, who really cares?

New company name is Red Button Organizing. Specializing in residential organizing and  photo organizing. Tagline can either refer to Button Up like a button or hit the red button for emergency help(not my favorite). I’ve thought of the obvious taglines: Your Life…Buttoned Up but need something more…

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Jay’s Answer:  I wouldn’t try to make the tagline “clever”, since your name is unclear. For example: “Specializing in residential and photo organizing” or “Simplify Your Home. Simplify Your Life.”

Deciding to consult again after many years of being in corporate America. My specialty is Business Development;sales & marketing with a Focus on Facilities Solutions (everything to run a building- janitorial, energy, waste & recycling, etc). The name of my business is ‘Divine Design’ because I am divinely guided in all I do. I used the business name years ago when I was doing life coaching and mediation services. I need a TAG line. May you assist?

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Jay’s Answer: While you didn’t ask, my first impression of your business name is that it’s not a good fit for your (new) target audience. You selected a name that’s about you and your process, which ultimately your client don’t care about. They care about themselves and their problem. “Divine Design” may have been a name that worked for you as life coach, but for a corporate name, it’s likely not to get you the reaction you’re hoping.

But you asked about a tagline, and a tagline needs to both fit your business name and your target audience’s needs. Given “Divine Design” as a name, you need a descriptive tagline – that makes it clear what you offer. For example:

• Facilities Solutions Consulting
• Specializing In Business Development

I am taking my jewellery overseas to Papua New Guinea. I want to sell via Internet and  expats. I need a name. I did name it Kiki designs, but I don’t make the jewellery myself. Any ideas of keeping the Kiki in it but not the design. Please help

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Jay’s Answer: The Kiki Collection (or Kollection)

Looking for customer newsletter name. We service the mining industry with big machinery and supply labour. Most of our customers will be mining companies & mine sites.

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Jay’s Answer: 

• Deep News
• Big Machines / Big News
• Dig This!

I am in the process of setting up an online store with Ebay & Etsy.  The name of my business is  ‘Bonnie & Clyde Vintage’.  It will focus on vintage clothing, jewelry, accessories and collectables for the home ranging from the 1920s thru 1950s. I’d like to create a tag line, and  would appreciate your expertise and any feedback you can give me.

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Jay’s Answer:  My first thought is that you really don’t need a tagline. Your business name is quite descriptive, and a tagline might simply “change the vibe” of your offering. What would you hope that having a tagline would help convey?

We are a machine shop which specializes in providing custom machined parts for a variety of industrial markets.  Our niche is providing high value components, at competitive prices.  We pride ourselves upon excellent quality, fast turnaround, and especially great customer service.  My new goal is to spend time re-branding our company. I’d like to create a new website, and distribute various marketing items to prospective clients.  I feel a tagline would be a nice addition.  Surprising, very few of our competitors utilize one.  So far, I have:   “To Spec, On-Time, All The Time.” Any thoughts?  Thanks!

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Jay’s Answer:  “To Spec, On-Time, All The Time” doesn’t match with your niche (“high value components, at competitive prices.  We pride ourselves upon excellent quality, fast turnaround, and especially great customer service”).

A couple of quick ideas based on your question:

• Exacting Parts. Fast Turnaround. Great Service.
• No one’s closer to you needs

 Hi! I am looking for a name for our ladies night out. Basically it is a fundraising event with a silent auction, wine tasting light dinner and a hypnotist for entertainment. The crowd we are drawing is ladies who live in the country. Most of them live on ranches/farms and this is an event where they can dress up (which doesn’t happen often). This is our first year and we  want to continue it for years to come. Keeping the same name for good branding purposes. Help please! Thanks :)

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Jay’s Answer:

• Dress Up & Trance
• Calling All Ladies
• High-Heeled Farming Fun

I am after some ideas for naming a website/app that will be aimed at providing marathon runners and prospective entrants to search and compare marathons across the world.

it will be a one stop website with information about every marathon in the world, comparing entry price, entry date cut offs, participation size, qualifying requirements, and other variables that go into making a choice about a marathon.

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Jay’s Answer:

• Marathon Man
• Marathon Hunter
• 26.2 Worldwide