What is a eye-catching tagline for an event planning business? I am stuck on a tagline. My event planning business is targeting cost-conscious customers for all types of events. The name of the company is Aziza Events which means beloved, cherished, precious. Thank you.

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Jay’s Answer: My first impression is you have a conflict in value/benefits: event planning & cost-consciousness. If I’m looking to hire an event-planner, I want to have a party, impress, entertain, create memories, etc. I’m not primarily thinking about saving money initially (otherwise, I’d plan the event myself).

If your target market isn’t aware of the meaning behind the word “Aziza”, then it’s just another name to them without the meaning you wish to connote.

You may wish to consider some suggestions I’ve made to another planner:

• Wow! Never Cost So Little
• Great Impressions For A Song
• Impress Without Spending A Fortune
• Great Memories Don’t Have To Cost A Lot

I’m currently working on designing a business card for my fledgling business ‘Amarante’.  The name suggests ‘unfading’ in French, which seems appropriate due to the vintage nature of my business.  My problem is that I am ‘stuck’ on trying to come up with an all-encompassing tag line that will cover all the creative bases.  I’d like the card & tag line to be appropriate for an actual brick-and-mortar storefront down-the-road, as well as a future web site (creative blog with storefront).  The business is focused on vintage – decor, creations using salvaged & revampted vintage parts, hand-crafted items such as jewelry from vintage baubles & beads, etc.  This will eventually be combined with retail / resale of vintage & found objects, as well as vintage-inspired (but not actually vintage) home decor and furniture go-withs.  The idea of ‘unfading’ to me translates to also being timeless & classic, which is what I would somehow like to portray (along with the creative aspect of the business).  Any ideas or suggestions for this elusive-to-me tag line?  Merci!

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Jay’s Answer: Since the name of your business isn’t obvious, it’s up to your tagline to make what you’re selling clear. Therefore, here are a couple of ideas based on your question:

• Timeless & Classic Vintage Accessories
• Vintage-inspired Home Décor

We getting a restaurant started, but having a hard time coming up with the “perfect” name. We have over 20 ideas…..

Also, I don’t want to put ‘grill’ in the name, but my partner is very animate about having it. What are good arguments for both sides?

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Jay’s Answer: Ideally, you want a name that’ll last and won’t tie you down to a specific menu. A “grill” restaurant may be great if serving lots of grilled food appeals to your target audience. Likewise a “seafood” restaurant might be just the thing. The name may be something obscure that provides a “hipness” factor, or it may be more straightforward so people quickly understand what you’re selling. Perhaps start by creating the menu – what you’re serving. Then, sketch out what you want the restaurant to look like. Then show both of things around, to see what words people use to describe it.

I am looking for something whimsical to sell bridal services for a salon and spa. Preferably short and to the point. Something about us taking care of the bride on their special day.

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Jay’s Answer:

• Radiate On Your Wedding Day
• Wedded Bliss Begins With Us

I need a tagline for a designer who would like to convey luxury, comfortable yet elegant.  This Interior Design company is boutique in size.

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Jay’s Answer:

• Quiet Sophistication Can Be Yours
• Do Your Rooms Reflect Who You Are?
• Elegance And Comfort That Works For You

I am starting my own wedding planning business and really need help with a name.  I’m having trouble finding words that convey my brand and stand out.  I want to known as someone who is great at all of the details, will ease the stress of planning, and will  provide creative ideas to give the bride a wedding that she will love!  I’m having trouble finding a name that is unique enough to stand out.  I tried to use something dealing with the Periodic table (using the concept of my services addressing all of the essential elements of a beautiful, classy wedding).  I started with “carbon” since it is the most essential element for life on earth, but passed it around to some friends and they did not think it sounded catchy for potential brides…what do you think? I’m stuck…I really want something that stands out, but that also gives an idea to what my business is about.  Could you please provide some direction?

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Jay’s Answer: Names are a funny thing. As a business owner, you’re focused on finding the right name to make your business stand out from your competition. But if you go too far afield, the name only means something to you and is lost on most of your potential clients.

The periodic table connection is quite fun, but unless you’re targeting science-minded brides, I’m afraid your idea will confuse rather than amuse.

You can likewise come up with names that get lost among all the other names (“Here Comes The Bride” or “Your Special Day”) and therefore isn’t memorable.  So what to do?

You need to focus on your target audience more first, before you can create a name. For example:

• Where are you located?
• Who are you targeting?
• What age brides?
• First-time marriage or re-marriage?
• What budget?
• Specializing in what type of event: high-end, low-end, natural, green, traditional, religious, etc.?

I can go on-and-on, but my strong suggestion is to first become an expert at a niche (“First-time brides over the age of 40 living in Cincinnati-area, with a non-traditional flair”). Then, let your name derive from your niche. I’ve written a number of articles on this process, including:

http://www.manygoodideas.com/2008/10/01/unpeeling-your-marketing-onion/
http://www.manygoodideas.com/2007/01/01/whats-your-niche/

I have a client who is a Dentist and he is the most sincere and ethical guy you could ever hope to have look after your teeth. He wants a website that gives people a lot of information they can use and that will dispel some of the fears and concerns people have of going to the dentist.  He has a small practice for families and doesn’t want to frighten them by getting too big but he does want new customers.

He is conservative and not flashy, sincere and not pushy.

Do you have any suggestions? It needs to sound sincere not cliché.

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Jay’s Answer: Here are a few of off-the-top ideas:

• Protecting Teeth Since 2001 (or whenever they started their practice)
• The Next Best Thing To The Tooth Fairy
• The Tooth Fairy’s Best Friend

I am looking to create a catchy, attention grabbing direct mail piece that is targeted at HR Managers and Business Owners. The piece will be promoting employee health screening.

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Jay’s Answer:

• An Ounce Of Prevention….
• Invest In Your Employees’ Well-Being

I am about to open a used, but rehabbed and painted furniture store. I have a few apartments and know several other landlords who end up with abandoned furniture that tenants discard. As an environmentalist, I cringe every time this furniture ends up in the landfill. I started a hobby of taking these odds and ends furniture pieces and painting them without regard of perfection. It’s a lot of fun, and I just let loose with the creativity. The result is uniquely painted pieces that hopefully, will find a new life outside of the local dump.

I’m trying to come up with a name for the furniture store, that is neither uppity or “used furniture” sounding. Any ideas for a catchy-sounding name? The storefront is small but there’s enough room for lettering on a huge window. I’d like to catch the attention of all income-levels and personal tastes, if possible.

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Jay’s Answer:

• FUNiture
• Furniture Reloved
• 2nd Chance Furniture
• 2nd Time Around Furniture
• 2nd Life Furniture

My current name is Shine Charms & Jewellery but I am not happy with this name as it doesn’t represent what my jewellery is like. I am looking for a catchy name that goes with the fun and cute style of jewellery I make. You can see pics of my jewellery on my website shinecharms.com to get an idea of what kind of thing I am looking for.
All the names I have picked so far have been taken and I have hit a wall on ideas.

SweetBoutique (taken)
SweetTreats (taken)
CandyCouture (taken)
MySweetKawaii (but not sure if everyone knows what Kawaii is)

Also, do you think it matters if the website is a .com .org .net etc?

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Jay’s Answer: Kawaii wasn’t a name I was familiar with until I visited your website. In fact, you might consider defining the name for people that visit your site.

If you like using Kawaii in your name, these are available:

• HandmadeKawaii.com
• KawaiiTreats.com
• KawaiiBoutique.com

These domains are also available, but with names in a different direction…

• WearYourCalories.com
• CrumbFree.com

Thanks for your help there are some good suggestions there I will look into.
You have been a real help. Thank you

A .com is generally the assumed suffix for businesses. If you can’t get a .com, go for a .net. But really try for a .com first to avoid domain name confusion (if someone remembers your domain name, but not your suffix, you don’t want them visiting your competitor’s website). .org is generally used for not-for-profit businesses