We are a financial services company that sponsors investment seminars to gain new clients. We would like to develop an attention grabbing seminar title.

The goal of the seminar is to teach the average investor what it is that the wealthy do differently than most others. Our investment program mimics the investment tactics of the Harvard and Yale endowment funds and is utilized by more sophisticated investors.

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Jay’s Answer: Why not, “How Wealthy People Invest Differently Than You!” or “What The Wealthy Know About Investing” or simply, “Invest Like The Wealthy Do”.

I’m a manufacturer of modular kitchen accessories, I want to name my new modular kitchen products, so suggest me a good tag line and a eye catching name for the same.

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Jay’s Answer:

A name needs to appeal to your target audience….who are they? Where are they located?
The name needs to explain what’s unique about your business…what makes it different/better?
The name needs to fit your business style…are you looking for a name that’s made up? Technical? Traditional?

The tagline needs to complement your business name. If your business name doesn’t say what you do, then the tagline needs to clarify what business you’re in and a primary benefit you offer. For example, my business name “Many Good Ideas” hints at originality, but doesn’t say who/how it helps. That’s the job for my tagline: “Architecting Business Success”. In 3 words I convey: you hire me when your goal is success (specifically business success) and want someone to planning/building your business success (“architecting”).

First focus on your marketing strategy ( for example, see my answer to someone else looking for a business name). Without this, you’ll waste your time & money trying to attract business to your ineffective business name.

My company “Corporate Graffiti” needs a tag line. I am a sign shop, and make all sorts of signs to the general public and businesses alike. I am a professional sign maker of 15 years.

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Jay’s Answer: Your proposed business name is interesting, but doesn’t clearly tell me who you serve (and how). So, it’s up to your tagline to clarify. If it’s too clever, then you have the proverbial “second strike” – I’ll hear more words from you but won’t understand any better what you do. Because you’re also trying to sell services to public and companies, “Corporate Grafitti” may give the wrong impression as well (you only do corporate work).

Some simple ideas for you to consider:

• Making Signs That Get Attention
• Custom Sign Maker

My company is named Discovery Coaching and I am looking for a tag line that will help people to see the benefit of what I do. I am a Life Coach. With a focus on post depression/addiction care I plan to align with counseling centres, doctors offices, depression/addiction support groups, etc. I plan to present myself as a unique resource able to coach clients who have come through the crises stage of these difficulties but need to address the question “what’s next?” or “what now?”. I believe that discovering a unique and personal vision will not only help to sustain recovery – but – will set them free to explore the dream within them. Once this dream is discovered it becomes a honing device that navigates through the precarious passages of life. It pinpoints our destination and brings great clarity to life – like bringing focus to a blurry picture.

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Jay’s Answer:

• You’ve Survived. Now Thrive.
• Transforming Survival Into Personal Growth

I am renaming my day spa after I got stabbed in it by a homeless lady (the new name is Quench Spa). I want a catchy memorable tag line shorter the better. I am not afraid of
being “cheeky” like the funny Britains!

My old name was The Skin Spa at Orange Hills, with the tagline: Relax, refresh, renew.

My personal favorite tagline so far that i came up with is: We drown knots, pimples and old age, everything else we drench. (thought after what I lived through humor is good for the soul. (drench is hydrating AKA QUENCH).

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Jay’s Answer:Congrats on surviving your stabbing — yikes! I’m not sure why renaming your spa will make your problems go away – after all you’re still in the same location doing the same business (and probably attracting the same clientele).

I actually prefer your old name (“The Skin Spa at Orange Hills“) to your new one (“Quench Spa”) because the old name clearly says what your business is about, while your new one is vague. Also, you have a lot of great reviews online (insiderpages.com and citysearch.com) which are linked to your existing site/business, so changing the name will lose the name recognition you’ve developed.

But you asked me about taglines for your new name, so here goes:

• Hydrate Your Skin And Make Yourself Glow
• Look Great and Feel Even Better
• Relax. Rejuvenate. Renew.

We are a registered charity in the UK working to support people with Rett Syndrome and their families/carers. This year we are launching our 25th Anniversary Appeal for which I’d like to include an appropriate tag line.

Rett syndrome is a rare neurological disorder affecting mainly females and very few males. People with Rett syndrome have profound and multiple physical and learning disabilities and are totally reliant on others for support throughout their lives. Rett syndrome is the most common genetic cause of severe disability in females.
We offer support in the following ways: emotional support at the time of diagnosis, advocacy to access services, emotional support and a listening ear, information to parents, carers and professionals, liaison with professionals, linking families with each other, transitions support from children’s to adult services, contact network support, and training for professionals caring for people with Rett syndrome.

We are the only national charity in UK offering this level of support. We also fund research in association with leading medical professionals in this field. Our website (although is not completely finished yet) is www.rettsyndrome.org.uk

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Jay’s Answer: Thanks for the detailed information. Here are some taglines that may be appropriate:

• 25 Years Of Family Support
• Easing Burdens. Spreading Awareness. Supporting Community.
• More Than Hope. A Better Future.

For a case study (just a concept) I need to come up with a name for a restaurant with a healthy drive thru. It will have locally grown fruits and veggies, as well as yogurt, nuts, veggie burgers, turkey burgers etc. and yes – even cottage cheese and tomatoes!

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Jay’s Answer:

• It’s Alimentary
• The Healthy Drive-Thru

Need a catchy name for a shoe store targeted for teenagers. Any suggestions would be greatly appreciated. Thanks!

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Jay’s Answer:

• Teen Feet
• ITSFWI (If the Shoe Fits Wear It)

I am starting a Garden Design and consulting services business but am having a difficult time coming up with the right name. It will be residential and commercial. I will visit clients in their homes or on site and will work one on one with them making sure what I design and/or suggest is exactly what they want. I will keep in mind color, form, textures, wind, sun, shade, etc. while doing the design. I would appreciate any suggestions for my company name. Thanks so much.

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Jay’s Answer:

• Garden Visions
• A Garden Revisioned
• Love Your Garden