I have a new Mortgage broking business targeting home loans, refinances and consolidation mortgages. I have a local focus with the name of Hawkesbury Mortgage Solutions. currently working on the website. I am looking to incorporate my history of being a Police Officer for 24 years in the tagline and marketing. Honesty, integrity, trust are important maybe some humour in future marketing…. I will be targeting Police as clients and that is basis for the ‘cute’ marketing later. There is also the local market I am looking for via the web. Basically anyone requiring a home loan or investment property loan. Most people will approach a few brokers before settling on one or go by word of mouth. So the object is to hold their attention with my core values. There has been negative press about dishonest brokers.

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Jay’s Answer:

• Safeguarding Your Property
• Serve, Safeguard, and Protect Your Property

Handcrafted sterling silver and copper jewelry, will be selling on etsy or ebay. My first name is an unusual one, which is hard for people to remember. Should I shorten it to LEE or use initials LCM? Tagline Handcrafted jewelry with a personal touch??

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Jay’s Answer: Why not name your business “Handcrafted Jewelry By Lee”? Then your tagline could be more specific “Sterling & Copper Made With a Personal Touch”.

Looking for a tag line for an Industrial Marine company. Needs to be tied to the word Spartan. We supply high quality marine products and services for industrial, commercial and recreational marine industries. Commercial fishing, marine safety, industrial products and services.

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Jay’s Answer:

• Spartan Marine
• The Spartan Mariner

I am looking for a catchy name for a fundraiser set for October 2013. It is at a brewpub and will have a band and bbq. The fundraiser is for a camp for children with physical and mental difficulties called Bethany’s Village.

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Jay’s Answer:

• Bethany’s BBQ (Brew + Band + ‘Q)
• BBQ: It Takes A Village

The Lethbridge Sport Council is a not-for-profit that receives municipal funding. There are two staff and a volunteer Board of Directors of 19 individuals. We have five volunteer committees within our organization which include Education & Development, Marketing & Communication, Governance/Executive, Sports Bid and Sport Tourism.

We are a ‘voice for sport’ and a ‘one-stop-shop for sport’ in our community; we represent sport groups in Lethbridge and assist them with things such as marketing and promotions, writing bid packages for events, volunteer management, fund development initiatives, event planning, long term athlete development and recently have started coordinating a series of sport education workshops. We would like a branding title to encompass all of the workshops we offer, host or sponsor. With this ‘umbrella’ title we want our community to associate the workshops with our organization.

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Jay’s Answer:

• Sporting Edge
• Sports Hub
• Sports Central
• Sporting Voice

I need a name for my Speech & Language Therapy private practice. I am a certified Speech-Language Pathologist serving children and adolescents with a variety of communication disorders. I would like a business name and simple tagline that have emotional power and that capture the concern that keeps parents up at night. Speech and communication challenges are serious to parents, so I want to avoid cute slogans and/or puns. I would like a name that speaks to the concerns and hot buttons of both my consumer (parents) and referral sources (MDs, teachers, etc.). Names under consideration are SPEAKtacular Speech-Language Therapy; Clearly Speaking…; or KidSPEAK to name a few, with the following possible tag lines: “Helping Children Find their Voice”, “or perhaps “Talking is Child’s Play”.

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Jay’s Answer: If the practice is just you, then why not keep it simply professional:

Jane Smith
Child/Adolescent Speech & Language Therapist

I need a cute, catchy tagline for Sky Marketing and Promotions where most of the business is selling promotional items. We thought of Get High with Sky but felt people might think of not so nice things about that tagline.The target audience is anyone who wants to promote their success through promo items. As I always say”Why are you keeping your brand a secret?” Maybe a catchy tagline or slogan and not so much cute. People should buy from me because I follow up and make sure that they get what they want. I always put them first. Sky is because the possibilities of promoting their success is endless like the sky. I hope this further answers the questions your asked.

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Jay’s Answer: Since “Sky Marketing and Promotions” is misleading (since it sounds like you either work in aerospace or do skywriting), your tagline needs to simply convey your key benefit to your prospective customers, such as:

• Spread Your Brand Everywhere
• Make Your Brand Memorable

Our business is Ironhorse Fabrications. What we do is rebuild refurbish or build from the ground up concessions trailers and game trailers for carnivals or festivals from your ideas or ours. We need a catchy slogan explaining our business. Any suggestions. No job to big or too small. We can build anything from metal.

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Jay’s Answer:

• Custom Rebuilt Event Trailers
• Specializing In Concession & Game Trailer Rebuilds

I am changing gears mid-life from being an accomplished sales expert to living my dream by pursuing my hobbies… designing and making gorgeous picture frames with ribbon and bling, making wonderful sterling silver jewellery, creating custom invitations and would like to offer these items on-line and in local boutique stores. I live in a suburb NW of Dallas in an area where there are several affluent neighborhoods/cities around – all of which I am targeting! I have 3 young boys and there are a ton of kids around, so I’ve also planned details for plenty of kids parties and made customized invitations/thank you’s that fit each theme. I have heard many times that I should offer party planning services as well! I need a short and catchy name and tagline to encompass all the above… or two names/taglines – one for the bling and another for party planning services. Ideas? I need your expert advice, please! Thank you!!

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Jay’s Answer: If your passion/hobby/skill isn’t party planning, then don’t offer this service. Instead, find party planners that you like, and co-market your invitations to them.

As for a name for your picture frames, why not “Gorgeous Picture Frames” (and likewise “Gorgeous Invitations” and “Gorgeous Sterling Silver”)? Since you’ve been a sales expert, focus on the specific prospects’ needs, and create a compelling story about your offerings to them.