I am as Speech Therapist in the medical field (specifically adult rehabilitation). As such I don’t work with many intelligibility issues which is the main topic of the Speech Therapy slogans I’ve seen. I deal with patients post-stroke, dementia, high fall risk, etc. as part of a rehab team. Most of my interventions are related to cognition (memory, orientation, problem solving, etc) and swallowing.

I am looking for a slogan that incorporates what I do as a SLP rather than what is mostly seen in schools (i.e. stuttering, Autism, lisps). I have a couple of ideas that I’m not completely sold on: “Speech Therapy: More than R’s and S’s” and “Speech Therapy: The brain behind the Rehab Team”. I would like to incorporate the aspect of cognition as well as the rehabilitation team.

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Jay’s Answer: Why not spell it out: Specializing in Post-Stroke, Dementia, and High-Fall Risk Patients. Being cute won’t help – you want to your target audience to immediately “get” what you’re offering.

If you want to include “rehab team”, consider: Your Special Rehab Team Specialist.

We are a non-profit organization that works to build unity among the community and animal care providers (primarily rescues, shelters). We offer consultative services for organizations including operations managements, procedures, adoptions marketing, and fund-raising. Additionally we offer memberships that include discounts on the consultative services as well as educational seminars, webinars, on-line peer networking and informational resources. We are animal health and welfare professionals that have recently run a shelter (much of the community knows us as this) and we are trying to transition into offering our expertise to other professionals while still reaching out to the community and encouraging responsible pet ownership, spay/neuter initiatives, adoptions over purchase, and enhancing the human-animal bond. We located in the D.C area, The Animal Protection League is our company name, our logo is the yin yang symbol with paw and hand, and we currently have Providing a bridge for the advancement of animal welfare through leadership, education, and advocacy.

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Jay’s Answer: There are many Animal Protection Leagues around the country, but there doesn’t seem to be any common affiliation. To avoid confusion, you may wish to add “..of Washington, DC” to either your name or tagline.

“Providing a bridge for the advancement of animal welfare through leadership, education, and advocacy” is too wordy. Here are some ideas to bat around:

• Supporting Animal Care Providers Since 2010
• Animal Care Provider Consulting & Education Services

Hello, my name is Heidi, I am an artist. I’m looking for a name and tagline for my business. Currently, I paint with acrylics on canvas, mirrors, and other unique surfaces. (Usually on the canvas though.) I also have charcoal and oil pastel drawings. I make mosaic as well. Usually in picture frames to hang in windows or as orbs. (So basically, Altered art.) I sell what I make and also take custom orders. I usually paint in representational abstract style. I do custom paintings as well. Price range from $100 to $500 dollars.

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Jay’s Answer:

• Painted Visions
• Abstract Insights
• Brushed With Awareness

I am planning to enter software training business in JAVA\J2EE domain. Can you suggest me a meaningful while it is an unique name?

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Jay’s Answer:

• J-Training
• Hot Java Software Training

The owner is a current Airline Pilot and he saves clients money in a hassle-free purchase process. The integrity of the pricing structure is flat-fee plus the auction price of the vehicle.
The customers of the service are primarily composed of three groups:

1. Families that are dropping debt and new to strong cash/flow management and budgeting – Houston, Texas area.
2. Airline Pilots.
3. Friends and Family of the owner – Southeast USA

Current customers are driving a financed vehicle generally from a new car auto dealer/showroom. Most have never used this format of service but understand the potential savings of purchasing a vehicle from a commercial auto auction + service fee. Anticipate the average vehicle purchase price around $4000-$6000 but will fluctuate with the customer requests.

Small display ads in industry publications for pilots and might test radio for the 2nd group of ‘Budget Buyers.’ Internet Site and Programming focused for each group.

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Jay’s Answer:

• Top Flight Car Buyers
• Ace Car Buyers
• Captain Jim’s Car Buying Service

I am opening a brand new dental lab.  I just can’t think of the name that can well brand our business.  Since we will work with lots of sophisticated dentistry offices, I would want some thing that can say by our name.  Any ideas?

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Jay’s Answer: A name won’t brand your business. It’s just a name that hopefully people will remember if they’re looking for your services. You have 2 basic choices: an abstract name (“The 32 Lab”) or a concrete name (that describes what you do, for example “Peoria Dental Lab”). Abstract names are fun, but since they don’t describe what you do, you’ll need a bigger marketing budget to explain who you are, etc. Concrete names tend to be not as sexy, but you need to balance that with who you’re marketing to.

Since your services will be in a specific region and will be targeting dentists (not the general public), consider names that leverage either: your location, your specialty, and/or your unique benefit (what you do that no other lab can do).

I’m going to promote our products but needed a tagline for the products used for cleaning like dish washing liquid and other products used for janitorial purposes like bleach.

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Jay’s Answer:

• Clean Easier Than Ever
• Noticeably Cleaner Results

We are a non-profit contemporary dance company. We are staging a Dracula Ballet in October in an actual castle. We want to target to 20-35 year old, upscale audience willing to spend $ on the experience. Suggestions?

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Jay’s Answer:

• Dance With a Bite
• We’ll Get Your Blood Flowing
• Should We Count You In?

I have been playing around with changing the tagline for my breakfast and lunch business.  It is a coffee shop that sells traditional American fare type of food.  We are known for always been busy and with a friendly customer service.  We serve greasy spoon meals, as well as some authentic breakfast and lunch specials plates with worldwide influences. The name of my business is Martin’s Coffee Shop … www.martinscoffeeshop.com.  Our current tagline is The Healthy Way To Start The Day. I am trying to change it so that I can attract both lunch and breakfast clients, more so the working people and businesses during the week.  Our clientele is varied … Weekend crowd consists of college students, families with kids too who come from the local neighborhoods as well as nearby towns.  The weekday crowd consists of working people, students from schools nearby and elderly people.  The atmosphere of the restaurant is small and cozy, a diner setup with a counter and a few tables. Hopefully this should be enough for some ideas.

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Jay’s Answer: I think the germ of your tagline resides on your Yelp postings ( http://www.yelp.com/biz/martins-coffee-shop-brookline). Here are some ideas:

• The Cozy Place To Eat
• Serving Giant Plates of Food Since 1920
• A Healthier Greasy Spoon
• A Small Family Diner That Satisfies