We sell ‘pre-loved’ merchandise. Antiques, clothing, jewelry, art etc.

My brain is paralyzed. All I could come up with is ‘We Clothes the Loop’ – words in circle around the stupid, yet iconic recycle symbol. Even so that tag doesn’t cover the ‘stuff’.

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Jay’s Answer:

• Create Your Own Memories.
• Old-Fashioned Recycling.
• Make Something Old New Again.
• Love the Earth? Buy Pre-Loved Merchandise.
• Recycled Good-ness.
• Saving Precious Resources For 50+ Years.

We are about to open a new Fitness Gym and need a snappy, fun tagline for our marketing.

The fitness centre is based in a large sports centre called Te Rauparaha Arena (try saying that fast three times) and will be called Arena Fitness.

The points of difference that we have over other local gyms is that we have an Aquatic Centre attached, access to which is included in the membership cost. We also have a cafe on site.

We really want to promote that we are friendly, yet expert. We are not a big gym but we have the best and newest equipment in the area. And that we are T shirt friendly as well as welcoming the lycra wearers.

We are based in New Zealand.

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Jay’s Answer:

• Small Gym. Big Muscles.
• Small Gym. Big Heart.
• Small Gym. Big Fun.
• Work Out. Cool Down. Repeat.

My company provides Spinal Cord Injuries with an exercise based therapy program. We are an exercise based program that works on our clients weaknesses in trying to reach the goal of being more independent. While some of our clients goals are to walk again other clients have the goal of just being able to feed themselves again, thus being more independent. Our program is giving our clients the chance and the opportunity to try and reach these goals through exercise.

I am trying to come up with a slogan or a tagline to use with our marketing. We provide an alternative to therapy that is only offered a few places in the country and we are going to try and go national. We are located in Boston MA.

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Jay’s Answer:

• Where There’s Hope There’s a Way
• Strengthen Your Resolve And Your Body
• Turning Your Weaknesses Into Strengths

I started this group of women..and now have mixed feelings on the name and would like to change it.. I want a group for networking and socializing. How could i cater to both. Can you help me with a name and ideas

What don’t you like about it? The group ranges in age from 24 to 55. And after 2 meetings I feel it no longer fits in to what i want to do.

Is this group social or for business reasons? The group’s members are all different there is from stay at home moms to lawyers to important public figures i am trying to recruit. The problem is that i started this group to meet new people and let them know about our family business (real estate) and all that we offer. So it would be a networking group. But at the same time you have people that don’t want to network and just have some time off at a social group. So i am trying to cater to different types social /networking. Yes chiks clique i think is fine for socializing in a younger crowd, I am looking for a name that will fit every ones age and interest.

What will the members have in common, besides being a group of women? Some what to let others know about what they do (sales) to get more clients. And others just want time off from their children and busy lives

Why would someone want to join your group? Networking and time with other women

What other types of names are you thinking of? I was thinking something like bizwomen but it does not work for me. Because of the ones that want nothing to do with work.

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Jay’s Answer: I think that the purpose of a social group is much different from a business networking group. A social group exists to talk about life, hobbies, etc. A networking group exists to help people sell their products/services. There can be overlap in the two groups, but the “energy” will be quite different.

Here are some names to play with:

• Women2Women
• Goddess Talk
• Girl Time
• Ladies Who Launch
• The Meet Market

I’m a retired PR professional who has started a small virtual agency…boringly named Claudia Lauber Marketing and PR. (I was on the spot at the CPA’s)

Now I need THE tag line to emphasize my professionalism and skills…something like Solid Ideas, Solid Results. But that just sounds so staid. I’m a more creative person than that. My logo is a stylized cowgirl throwing a lasso (had to include my passion…horses)

Who am I trying to attract? I’m trying to attract companies who are interested in project PR work. Large companies usually have an agency, but often use outside consultants for projects, events, etc. Or the company may be too small for a typical agency. Because we’re a virtual agency, our rates are much cheaper and easier for a small company to manage.

Where are they located? Louisville, Kentucky region.

Why would they care about you? 30+ years experience myself…combined 100+ years experience with consultants in the group, skilled at all elements of PR…advertising, community relations, media relations, events, sponsorships, etc. Niche skills such as events, sponsorships, internal communications and community relations are not always available…and I have those.

What specifically makes you different from other PR agencies? Combined experience of group. Able to be flexible with project teams, using only those whose skills match the project. No overhead. We’re really a fun group. Enthusiasm. Passion for the work. Honest counsel. Reliable. We care enough to listen. Each of our clients is a priority…you won’t get lost in the big agency maze.

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Jay’s Answer: A tagline needs to work together with your business name, your target audience, and your key benefit you provide (all in about 7 words).

(Note: Your company name “Claudia Lauber Marketing and PR” would make me assume that you’re foremost a marketing firm, not a PR firm.)

Here are some ideas to play with:

• Helping Louisville Businesses Since 1978 (note: focus on your experience)
• Small Agency. Big Heart. Great Service. (note: focus on your size/benefit)
• Specializing in Events and Sponsorships (note: focus on specialties)
• Gateway To Successful Event PR (note: focus on region/specialty)

Objective: Develop a fresh, playful and fun tagline that highlights our expertise, differentiates us from our competitors while still being catchy enough to remember. Competitor example: Outplay. Outplan. Outparty.

Event Examples: We produce corporate holiday parties, product launches, fundraisers, festivals, weddings, reunions and many more specialized parties.

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Jay’s Answer:

• Parties That Swing (Rock)
• Not Just A Party…An Event
• Drop Dead Fabulous
• Oh…My…Gosh
• Parties Worth Talking About
• Turning Fantasies Into Realities

The company is into telcommunications & Broaband, Internet, IPLC, WLL, NPLC, MPLS, Wi-max for Corporate customers, about 30 locations through emailers in PDF format -target audience is 1500 internal employees India & International. Newsletter is finalised with above mentioned Subtitles & articles , just wanted to check if we could do some brainstorming to come with unconventional names than the usual names.

Want creative unconventional headers, Alternative to the ones or the following mentioned below:-

1. From the President’s Desk:
2. CEO Speaks:
3. Chief Operating officers Message:
4. Updates:
5. Accolades:
6. Customer appreciations:
7. From the horses mouth:

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Jay’s Answer:

1. Broadcast from the President
2. Broadcast from the CEO
3. Chief Operating officers speaks
4. Downloads
5. Great Connections
6. Our Network Speaks
7. Random Packets

The company name is Maintenance Operations Program (MOP) (www.mopinfo.ca). We perform building maintenance reviews. We do not perform the maintenance. We are looking for a short tag line for magazine advertisements.

One suggestion is “Get on the Right Track”

We are hoping to include that we do reviews in the tag line.

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Jay’s Answer:

• We Find Small Problems Before They’re Big
• Isn’t It Time For Your Building’s Checkup?
• Our Reviews Protect Your Real Estate Investment

I have just qualified as a personal trainer, and I am looking for a great Personal Training business name. All the names and taglines I have thought of have already been taken.

My strengths are great customer service, very friendly and positive attitude, I can connect very easily with people, and I am a big believer in a strong mind. Could you advise of a few business names and taglines?

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Jay’s Answer: Are you looking for a web domain name or a name for your business?

Your strengths aren’t specific enough to attract clients – they should be a given for any personal trainer. What specific talents, techniques, or background that you have that people would care about? Names & taglines are used to tell people about your offerings and must fit like a “glove”.

Also: Where are you located? And what names are you attracted to (and why)?

I am thinking of the business name Supreme Occasions (supreme is the name used in all our family businesses and so I wanted to carry on the tradition) for my wedding planning company. I am having a hard time coming up with a tagline. I know I want it to sort of play on the word supreme, but not too sure how. I’m running out of time, so this is somewhat important to me.

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Jay’s Answer:

• The Best Weddings Are Planned
• We Plan Worry-Free Weddings