I’m in the process of finishing a course to become a wedding and event planner. Once completed I intend to start out with my own business. The problem is I am stuck on a business name. I am after something that is professional enough for corporate events but also has the right feel for wedding planning, many that I think of are already taken, any help would be great.
Jay’s Answer: Congratulations on finishing up and best wishes in launching your new business. I get a lot of requests about naming a wedding/event planning business; in most cases my answer’s the same:
New business owners are excited to launch a new business, print business cards, create a website, and start trying to get business as soon as possible. That’s understandable – you’ve got an idea, passion, and see an opportunity for yourself to make some money. However, if you don’t think ahead strategically, you’re likely going to find yourself stuck. You’ll have a website, business cards, a business phone number, and you’ll be waiting for the phone to ring or emails to arrive. Or, you’ll be handing out your cards to anyone who’ll take them, hoping that they’ll contact you. That’ll quickly lead to frustration and disappointment.
Instead, imagine yourself in the future with your ideal client(s). Who are they? Where are they located? Why did they contact you specifically? What about your personality, skills, knowledge made them choose you from your competition? How much are they paying you? What do you love about working with them? What challenges you in working with them? The clearer you can describe your future, the better you can plan for it:
This is probably not what you wanted to hear – you wanted simply a name. But a name alone won’t truly help you unless you’ve done your planning ahead homework (marketing/business strategy). And I do want you to succeed, so throwing out something “cute”, clever, or “catchy” won’t be of long-term benefit to your business.
If the person who’s teaching your course has given you wise counsel for marketing, you might have the information you need at-hand. If not, save yourself time & money now. Plan for your own success.