Category Archives: Names + Taglines

Name my Indian Retail Shop

Names + Taglines, Starting Out

Hey Jay i  have gone through your blog and its mindblowing work. I wonder sometimes that why dont i get the ideas which you get in your mind. Anyways getting back to the point, I need some assistance from you.

I reside in India and the city in which i reside is under developing city. Few months later i got an idea and decided to open a Retail Shop in here. Now i have all planned and settled with odds in my favour. i am Investing $320k . That includes all the Furniture , Rent of the land and Goods & Products which is to be sold here. Now comes a big question and that is the Shop name and a unique tagline . I went through all the things but did not find any suggestion on both as good as i expected. Now i am really looking forward towards you to help me in both Name and a Unique Tagline.

Basic Info:

  • Men’s Retail Garments Shop.
  • Importing the garments from other country.
  • I am Spending a lot on Design n furniture.
  • it would be a exclusive shop because of the Rich Ambient.

The cloths sold inside would be of the latest fashion and etc.

Hope i have given all the basic info to you, by which you could calculate and suggest a Real Good Shop Name and a Unique Tagline.

And finally Thanks a lot in advance for your time and patience for suggesting and helping me solve this riddle.

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Jay’s Answer: Given the amount of time and energy you’ve already put into your naming “puzzle”, it’s unlikely a few of my off-the-top ideas will serve you well. As you’ve discovered, naming takes a lot of research: knowing a lot about your audience, your competition, and yourself. With this caveat, here are some suggestions to play with:

  • Exclusively Worldwide
  • Seulement
  • Red Top Hat

Tagline For Clothing Exchange Store On Campus

Names + Taglines

Hi I’m currently a student attending Alfred University, I have a unique opportunity to open up my own small business next semester and I will be creating and operating a clothing exchange on campus. I have been playing around with the name of my business, but am leaning towards the “Saxon Swap.” I am currently looking to create a tag line for this business, so students can become aware of what a clothing exchange is and how it works. I need something short and sweet. Target market is mainly females college students (18-24) who have minimal money for shopping. Would also like to highlight the fact that we accept clothing as well as sell it, And that it is located right on campus. Am also open to changing the name for the business in general, pretty much open to all ideas! thanks

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Jay’s Answer:
Name idea: Cex (Clothing EXchange) – which is ripe for lots of double entendres.
Tagline idea: “Get Dressed For Less” or “New Life For Old Duds”.

Name My Event Center

Names + Taglines, Starting Out

I need some help coming up with a business name.I will have a center that will be mainly for events such as wedding, sweet 16, graduation and such events. however to supplement additional income I plan to have yoga or Pilates class. I need a a functional name to accommodate both ideas. I was thinking peach place, but unsure. This will be like a hall on the weekend. please provide some ideas. Thanks

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Jay’s Answer: It’s important that your business name reflect your goals – and connect with your target audience. The fact that you have yoga/Pilates in the space is irrelevant – unless you want the center to be focused on this specific offering.

You’re best to be thinking like someone who might be interested in renting venues in your area. Why would they be interested in your space? What will you offer that others can’t/won’t? Why should they use your venue instead of a local church, community center, park, or hotel? What types of clients would best appreciate your venue? Why? How do you know?

Once you understand what makes you special, only then start to dream up names. The name needs to set the tone. An informal name connotes an informal venue, etc. Just because you like the name isn’t good enough. It needs to resonate with your clients.

And don’t try to create a name that works for both a venue rental and for yoga/Pilates. Instead, consider that yoga/Pilates is renting the space. Create a name for that business separately – otherwise you’ll convince both venue renters and yoga students that you’re not professional/serious. Keep the names separate. If you do choose “Peach Place” as a name, then your health business could be “Peach Place Pilates” or “Peach Place Fitness”. That’ll build on your name, without confusing your audience.

Name my Party Planning Business

Names + Taglines

I’m thinking of starting my own party planning business. My main market will be kids party’s and occasionally other events. I’m having trouble committing to a name and coming up with a tagline to captivate my market audience. There are many party planners but none in my area so marketing my business correctly will be very important starting with a punchy name and tagline.

Here are some of my business names

  • bec’s party planning
  • plans to celebrate
  • V.I.P very important party
  • party prep
  • had a great time
  • start to finish party planning
  • party girl
  • how eventful
  • the party mum

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Jay’s Answer: As you’ve discovered, naming a business is tricky. You want to like it. You want your prospective customers to like it. You want it to be memorable. You want it to stand out from your competition. You even want a name that has a matching URL (for your website) to be available.

My naming process begins by digging deeply into the minds of people who are likely to hire you. It’s most important that a name works for them. From there, I try to understand what the business owner’s branding goals are. And from there, generate a number of names that are easy to remember and fit the criteria my client has established.

A “punchy” name isn’t as important as you might think – it depends on your specific target clientele.

My hunch is that none of your names are likely to work well for your business (for a variety of reasons). But without understanding a lot more about the underlying needs of you and your audience, it’s simply my guess.

Memorable Tagline Required For Creative Company

Names + Taglines

I’m trying to brainstorm some memorable taglines for my new home-based business Copeland Creative, and would love to solicit your feedback on some of the taglines I’ve created below.

Copeland Creative provides a suite of copywriting and content marketing services to small and medium sized companies located in the Greater Toronto Area. Typical clients include Performing Arts Companies, Advertising Agencies and Cultural Institutions. The company’s unique selling feature will be its highly customized approach, quality content and campaign management, as well as unmatched flexibility and value.

Some of the taglines I’m proposing below are cliche, but I did read somewhere that cliched taglines can contribute to the stickiness factor. Tagline Ideas:

  • Let’s get “Copeland” creative
  • Compelling Content Guaranteed
  • Creating Credible Compelling Content

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Jay’s Answer:

Let’s get “Copeland” creative – This repeats your business name, without adding any explanation of what you offer – or to who.

Compelling Content Guaranteed and Creating Credible Compelling Content – I prefer the first of these. But you’re still not telling me anyone about your niche or USP.

If you’re targeting Greater Toronto, then consider mentioning that in your tagline. Your USP (as-mentioned) isn’t unique. Why would someone choose to hire you instead of your competition (anywhere in the world)?

In Need Of Etsy Tagline

Names + Taglines

I need some help coming up with a tag line for my Etsy shop. I sell baby towel aprons. Which is an apron made with towel fabric and has an attached hood for baby’s head. My shop name is Baby Bits of Love. Any help would be greatly appreciated.

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Jay’s Answer: “Swaddle Your Baby Après Bath”

Name My Coaching & Yoga Business

Names + Taglines

I am trying to start a business in Self Empowerment Coaching, Yoga and Meditation. Just can’t think of a name. any help is very much appreciated.

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Jay’s Answer: Picking a name requires a lot of forethought. You need to first think like someone who doesn’t know a thing about you (and perhaps what you offer):

  • Why would they be interested in what you’re offering?
  • Who are they?
  • Where are they located?
  • Why would they choose to work with you?

From this initial research, you then need to figure out how you want to be seen in the (business) world. What’s your style? What are your requirements?

With both of these understood, you can begin the process of crafting a name – whether that be something generic (“Self Empowerment Coaching”), regional (“Self Empowerment Coaching of Peoria”), aspirational (“Feel Better Coaching”), etc.

Need A Catchy Title For A Breakfast Event

Clubs + Associations, Names + Taglines

I want to welcome new parents to the school and recruit them as volunteers for various parent run programs. I thought of “The Crying Breakfast” as emotions run high for many parents on the first day of school. The administration thought it was too negative and requested something else. I need it to be catchy to bring them in. Welcome Breakfast seemed too ordinary.

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Jay’s Answer: 

  • Every Parent Matters
  • Helping Hands
  • (The) YourSchoolName Parent Team

Name My Parent Company

Branding, Names + Taglines

I am going to start a new company,in collaboration with other companies that will deal with pure consulting services, related to IT, Travel, Real Estate and so on.  This is going to be the mother company, with different brands working with it, like
1.travel and immigration…
2.IT, web designs, software…
3.Real state…

Our USP would be the honest and transparent services delivered that exceeds the customer expectations with value for money.

Kindly suggest a simple and catchy name for people to spell and understand, with a simple and effective punchline.  We need to have a one stop solution consultancy firm. To begin with, we will start with IT , immigration and Travel. Name of Parent company well in will be in the invoices issued …. Our Customers are supposed to know the brand like: Lux Soap..  is a brand…  mother comp is… ITC :D, same way

The invoice will be issued by the  name of mother company and it will be controlling the brands(IT &  Travel) Our USP would be..  Value for money…..  and Honest/true advise/services.  And if this does not make things clear, please suggest, what feature/quality they seek in a new service provider ….to ditch their old one..

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Jay’s Answer: An umbrella company name generally serves to unite similar brand niches (with a overarching brand promise) or is simply a business entity which owns companies for investment purposes. While you have a planned promise (transparent/exceeds expectation) – it’s not a USP – a unique selling proposition (or a unique benefit). Since the promise isn’t unique or targeted, in the minds of prospective clients – it’s likely not to be trusted (because it’s expected/generic). Since the sub-companies aren’t related by target market, uniting them under a branding promise won’t “stick” either.

So, my suggestion is if you must combine the entities, then pick a name that’s generic, and add your generic “promise” to it. It will make it easier to grow, won’t cause problems for you in the future, and won’t be a memorable name by itself. Instead, create great on-target names & taglines for each of the entities, and add “…a division of My Company” to make the mental link.

Chamber of Commerce Name?

Names + Taglines

I’m serving on a committee that is trying to name a newly merged Chamber of Commerce. Any catchy ideas that don’t involve the names of the municipalities?

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Jay’s Answer:  Why not have a naming contest for your membership? Let them suggest names – and then vote on it!